Creating a good logo for your company is akin to hiring an attorney to represent you in the courtroom.
The attorney works on your side to show you in the best possible light in court. She presents you, outlines your mission, and persuades a jury that you are the finest version of yourself.
Likewise holds true when creating a logo. After all, it speaks for what you do, serves as an elementary introduction to your brand for customers, and symbolizes what your organization does. And, just as you’d want the best lawyer to represent you in court, you’ll want to get your logo perfect in the first go. Here are the top most common mistakes people make when designing a logo: In the long term, the design of your logo is a form of investment. It isn’t sufficient to invest your capital and put effort into property or equipment–you must also give your logo the due diligence it requires to properly reflect your company.
If your logo appears inept or unappealing so will your company. By avoiding these logo design blunders, you may protect all of your hard work from going to waste.
- Inappropriate Font Selection:
Choosing the wrong font can diminish the professionalism and legibility of a logo. It’s essential to opt for a font that aligns with your brand’s personality, readability, and scalability across different mediums.
Choosing a suitable font may make or break a design when it comes to developing a good logo. Excessive font use will make your brand appear stupid or amateurish. It’s not rare for a logo to fail due to a poor font choice. Fonts, like all businesses, have distinct personalities. You should select the appropriate font personality for your company’s brand. A hand-drawn typeface, for example, will have a distinct vibe and express different features than a serious, bold font.
- Complexity Over Simplicity:
One of the biggest mistakes in logo design is creating a complex logo difficult to understand or recognize. A clear and uncluttered design makes information easier to understand and more memorable. People only have a split second to decide whether or not to recall a logo when they see one. A simple logo has a higher chance of being recalled than a complex one. A straightforward logo can be applied in many different contexts, including print, digital, and social media. A complicated logo might not be as adaptable and might not look nice in many contexts. Unlike a complex logo, a simple logo is less likely to become dated. A well-made, straightforward logo can be utilized for many years without seeming antiquated.
- Poor Color Choices:
Colors play a crucial role in evoking emotions and conveying meaning. Avoid using too many colors or clashing combinations that can confuse or distract viewers. Additionally, consider the logo’s appearance in various color modes (e.g., black and white, grayscale). Colors evoke emotions and associations. Using colors that are not aligned with your brand’s personality or intended message can create confusion or send the wrong signals. Research color psychology and select hues that appropriately represent your brand. Plus, following design trends can be tempting, but it can also make your logo look dated quickly. Avoid relying solely on trendy colors that might lose relevance over time. Opt for timeless color combinations that will endure.
- Lack of Originality:
Creating a logo that is generic or heavily derivative can make it difficult for your brand to stand out in a crowded marketplace. Strive for originality to create a unique design that captures your brand’s identity and distinguishes it from competitors. There is nothing that will damage your design faster than attempting to imitate a more successful competitor.
Having a design that seems similar to another company’s logo, whether deliberate or not, might damage your marketing efforts. Not only is it unlawful, but you will almost certainly be called out sooner or later. Aside from the issue of flagrant copying, if your logo seems too similar to that of your competition, you risk being compared to other brands. If there is a widely recognized brand logo that looks similar to yours, your organization will face criticism.
People will tell you that perfection is a mirage. However, don’t heed them while creating brand identity designs. In this case, faults might range from brand derision to a loss in sales. While the quest of perfection is tiring in most circumstances, it is the only thing that matters in brand identity designs. So save this website and make a checklist from it. Check this list before and after you finish a design to ensure you’ve checked all the boxes. Although making mistakes is how we learn, your logo will be more successful if you avoid making too many. Have you given your logo any thought yet, now that you know what not to do? If you’re still unsure, reach out to DesignCentric, our team of professional designers is at your service to help you find a perfectly crafted logo that represents your brand in the best way.