A logo is more than just a visual. A strong logo is more than just a generic image; it represents the values of the business and serves as its public face. A logo that embodies a company's values is always welcome, but finding the ideal design takes a lot of effort, talent, and experience. The secret to creating an impactful and innovative logo is a deliberate design approach.
Here are some key elements that elucidate the logo of any brand:
●Colors: When it comes to any brand's color, it’s not that they’ve just selected their favorite color. The selection of colors based on mood, science and perception. A logo's color palette may make or break it and impact people's attitudes or emotions about your business.
It's undeniable how integral color palette is to establishing successful branding. From increasing brand recognition and influencing consumer moods, to improving perception and creating consistency, businesses should consider the psychological effects of different colors when marketing their product or service.
Brands like Pepsi, Dominos Pizza, Levis, Citibank, Mobil etc use a combination of blue and red in their logos for distinct reasons:
Blue: Blue symbolizes trust, reliability, and professionalism. Brands commonly use it to evoke a sense of security and competence. This color is particularly effective in finance, technology, and healthcare industries, where reliability and stability are key attributes.
Red: Red is associated with energy, passion, and excitement. Brands use red to grab attention and create a sense of urgency. It can also evoke strong emotions and stimulate appetite, making it suitable for food, retail, and entertainment industries.
The choice between blue and red can depend on the brand's target audience, industry, and desired emotional response. Some brands might even combine both colors to balance trust and excitement.
An estimated 60 percent of the brands in 26 verticals have red and blue colors as their brand.
● Symbol: It is often said that “a picture speaks a thousand words.". Simple or complicated, attractive, or practical, standalone, or integrated with text, graphics can be used in logos. The symbol must ideally convey the essence of the product or some aspect of the customer experience related to your company.
A brand story that has been popular among most branding companies is : The logo of Mozilla Firefox is named after the fox, the Mozilla Firefox icon does not depict the fox. Throughout its history, Mozilla Firefox has always been associated with the protected red panda, a rare and protected species. The recent change attracted a lot of attention from their loyal customers as they thought that the fox had vanished. The company, however, issued a clarification confirming that the symbol was still a major part of the logo design.
● Typography: Typography, to state it simply, is the style of appearance of your text used in your logo. To produce a memorable logo design, letters can be positioned differently, stacked on top of one another, turned around, or in many other inventive ways. Letter marks, logotypes, and monograms are other names for text-based logos. For instance, if you are a healthcare brand, you should ideally opt for traditional fonts that give you a sense of reliability and authenticity.
A good example of how typography can affect your brand can be simply explained by this brand story:
The amiable vibe of the lowercase 'n' in 7-ELEVEn's name was purposeful. The President's wife found the original design overly intense when crafting the company logo. The decision was made to incorporate the lowercase 'n' into the all-caps design to infuse a friendly feel.
A logo should be simple and easy to understand; occasionally, overthinking the design can unnecessarily complicate things. However, it is still crucial to consider your compositional possibilities, particularly if your logo includes many different components. As an alternative, many designers opt to develop adaptable compositions.
The key to creating a logo that is more than the sum of its parts is to use outstanding logo components, great composition, and a great designer.
You can learn how logos are made and how they effectively communicate by knowing the many elements or pieces of a logo. If you’re having trouble creating a logo for your business, we at Design Centric can help you establish your identity with a purpose.