About Us

designcentric® set it’s sails in 2007 as a prototype of a modern design studio.

The values we share in a design-thinking culture, where it is more people-centric than data-centric. Design thinking strategies where impossible is made possible with simplicity & strategy to help organisations grow.

The studio practices contemporary visual communication, informed by the past – inspired by the future. We employ a comprehensive methodology, rich in dialogue rooted in experience and intuition to create lasting considered work.

Simply put…
We make work that works - to grow your business

Our studio exists to support businesses, organizations and independents dedicated to the development of socially, culturally and environmentally responsible products, ideas, information and assets.

Our team is purpose-built around our client’s unique business challenges and they bring multidisciplinary creative thinking to every stage of the engagement.

The studio is founded by Antara Sadh, who has been in the visual communication design industry for over 20 years. With a rich experience, in web and print, she has created a name especially in the jewellery industry and real estate sector for innovative and out of the box work. Her expertise in understanding the client’s requirement and helping the team grow with every project has made designcentric® known in the Indian jewellery industry, corporate, hospitality and real estate verticals.

We make the complex, simple

Finding order in chaos is what we specialise in. We simplify to connect a brand with it's audience, create a winning strategy, that drives us to create exemplary designs.


Thank you for guiding & supporting us in our new endeavour! You & your entire team’s constant feedback & efforts helped us present our new milestone – Lal Quilla, in the most regal manner possible

Team PCJ

P C Jewellers

She is very good in understanding the requirement & equally creative. Antara & her team is a good combination to deliver quality work on time always.

Santosh Papade

Founder, Vegsutra Hospitality Pvt. Ltd.

I am writing to thank you for the quality of service provided by your company. We sincerely appreciate your efficient, gracious customer service. We have, and will continue to, recommend your services to other companies and contacts. We look forward to continuing this   relationship.


Admin Head, Nalanda Learning Facilitation Programme

Antara has been working with us over last 10 years. She has a very creative mind & can understand the client requirement and deliver exactly what you need with minimal inputs after one meeting.

Aashim Mongia

Director, West Coast Marine Yacht Services Pvt Ltd.

She & her team understands the website requirement of the client and how it can impact the client’s business Quality work and most important timely delivery.

Saurav Kumar

CEO, Geo Technosoft Pvt. Ltd.

Antara was superbly enthusiastic & ensured that she went the extra yard while working on our project. Working on subjective design briefs can be tough, however, Antara was able to understand & execute our requirement well!

Ankit Somani

Founder & CEO, Drishti Works

Her work is crisp, clean & meticulous with a strong sense of design aesthetics. She & her team understand my requirements & design all my corporate stationery keeping it playful yet structured.

Vikram Chheda

Founder, Custom Holidays

Our Clients